Greater London · Building our first property

Building a UK short-let portfolio, property by property.

Living by Example is a short-let Airbnb company built on honesty, small details and doing the work.

Junior Appiah, Director of Byexample Ltd
Junior Appiah · Director, 21

My story

Why I'm doing this

I'm from Edmonton, North London. Growing up, the only people who stopped to talk to us were offering a different route — and not a good one. No businessman ever asked me what I wanted to be.

So I'm building in property, one honest step at a time. Not to look successful, but so the next kid on my road sees another option is real — and sees someone they recognise doing it.

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What we do

Three simple steps

1. Source

We find a suitable property in the right location for short-let guests.

2. Furnish

We furnish it to the standard guests actually pay for — nothing flashy, everything right.

3. Run

We run it as a short-let: bookings, guests, cleaning and the small details.

Where the money goes

What your investment pays for

  • The deposit
  • The first month's rent
  • Furnishing
  • The sourcing fee

Furnishing is usually the biggest cost. I walk every investor through the exact numbers on a call.

What investors get

Clear terms, in writing

Monthly payments

Regular monthly payments from the property once it's live.

A share of the profit

A share of the profit the property makes.

Agreed in writing

All terms are agreed and signed in writing before anything starts.

Why back me

What I bring

You're backing a person, not just a spreadsheet.

You'll know who's running your money, and you can call me.

Small details build trust

I check the details other people skip — like whether the appliances match and who actually cleans the place.

Honest about risk

Short-lets can have quiet months and local rules vary, so I check both before taking on any property.

FAQ

Straight answers

Contact

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